Have you been hearing a lot of online marketers talking about how logical it is to buy backlinks? Newcomers to the Internet marketing may not have yet learned what constitutes a backlink. If you don't know what it is, then you will not understand what it does, or why it is so important to get them. There is nothing to fret about. This will all change, by the time you are through reading this.
No doubt, you are aware of links. Those are the areas on a web page, a piece of text or an image, that you can click on and be sent to another page. When the page you are sent to is on the exact same website, that isn't a backlink. But, when it takes you to a different website, then that meets the definition, of a backlink, exactly.
That is incredibly simple. It is so simple, many people don't believe it. They confuse themselves with the fact that there are two words to it; back, and link. They imagine that the real meaning is, one site links to a second site and then that second site links back to the first site, and at that point, on the return link, they have a backlink.
That could not be more wrong. What that is an example of, is a reciprocal link, also known as a two-way link. That isn't what you want to do, at all. Here is the reason for that, and it makes a lot of sense: search engines give preferential treatment to websites that have a lot of other sites and blogs that link to them. Search engines are programmed with the assumption that sites with many links are more important, and have better content, than sites that don't have other sites linking to them. So those sites get much better listings in the search engine results pages (SERP).
Now you understand why they are so important. They help you to get free traffic. When website owners found out about this, they started trading links with each other. There were tons of reciprocal links. This worked for a while, but Google realized that really bad sites were getting first page listings just because of all those 2 way links.
So they changed the rules, and made reciprocal links worthless, in terms of search engine optimization. That is why, when a site links to you, it is not a good idea, generally speaking, to link back to them. You may have reasons for doing it, but please be aware, you are not getting credit for it in the search engines.
The best way to get these outside links is to put great content on your site and keep adding to it. But, if you have no links coming in, the search engines won't give you much love (visitors). Without visitors, they will not know to link to you. You still need some kind of a jump start, even with great content.
There are actually quite a few good ways to get these links. Article marketing is awesome. Just write articles and you can get them published for free by article directories. The way you have to link to your site is by using a keyword that you are targeting, instead of writing out the URL or just saying, click here. Blog commenting is also effective, but the blog must allow people to provide those keyword links. Forum marketing also works. Join forums in your niche and create a signature that provides that kind of a link.
To get results, it can be rather tedious and time consuming, but it really works. If you are lucky enough to be in a position to buy backlinks, you can shave months or even years off your rate of online success.
No doubt, you are aware of links. Those are the areas on a web page, a piece of text or an image, that you can click on and be sent to another page. When the page you are sent to is on the exact same website, that isn't a backlink. But, when it takes you to a different website, then that meets the definition, of a backlink, exactly.
That is incredibly simple. It is so simple, many people don't believe it. They confuse themselves with the fact that there are two words to it; back, and link. They imagine that the real meaning is, one site links to a second site and then that second site links back to the first site, and at that point, on the return link, they have a backlink.
That could not be more wrong. What that is an example of, is a reciprocal link, also known as a two-way link. That isn't what you want to do, at all. Here is the reason for that, and it makes a lot of sense: search engines give preferential treatment to websites that have a lot of other sites and blogs that link to them. Search engines are programmed with the assumption that sites with many links are more important, and have better content, than sites that don't have other sites linking to them. So those sites get much better listings in the search engine results pages (SERP).
Now you understand why they are so important. They help you to get free traffic. When website owners found out about this, they started trading links with each other. There were tons of reciprocal links. This worked for a while, but Google realized that really bad sites were getting first page listings just because of all those 2 way links.
So they changed the rules, and made reciprocal links worthless, in terms of search engine optimization. That is why, when a site links to you, it is not a good idea, generally speaking, to link back to them. You may have reasons for doing it, but please be aware, you are not getting credit for it in the search engines.
The best way to get these outside links is to put great content on your site and keep adding to it. But, if you have no links coming in, the search engines won't give you much love (visitors). Without visitors, they will not know to link to you. You still need some kind of a jump start, even with great content.
There are actually quite a few good ways to get these links. Article marketing is awesome. Just write articles and you can get them published for free by article directories. The way you have to link to your site is by using a keyword that you are targeting, instead of writing out the URL or just saying, click here. Blog commenting is also effective, but the blog must allow people to provide those keyword links. Forum marketing also works. Join forums in your niche and create a signature that provides that kind of a link.
To get results, it can be rather tedious and time consuming, but it really works. If you are lucky enough to be in a position to buy backlinks, you can shave months or even years off your rate of online success.
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