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Understanding Copywriting - How It Helps The Writer In Conveying Clear Messages

By Anne Farrell


We may have a clear notion of what we want to convey to our readers, but there are times when we have difficulty in actually conveying that thought on paper. The message that we wrote down may not be intelligible enough for our readers to understand.

We oftentimes have ideas and thoughts that we know could benefit a lot of people. We often think that we have hit the jackpot with our ideas. However, writing them down and getting others to appreciate it are other matters. To help you convey your thoughts more distinctly to your readers, you need someone to help you with copyediting.

Copyediting is an editorial process that helps the writer to write his ideas in a more intelligible way. A copyeditor will be able to edit the grammar and straighten out the inaccuracies of your ad copy or manuscript. He can give advice on how your text can improve in terms of marketing or promotion by changing a few sentences.

Before the manuscript or article is published, it must go through copyediting first. Copyeditors won't just check the grammar and spelling. They will also make switches on the text to improve the overall quality of the article without altering the writer's tone and meaning.

While copyediting is an editorial process just like proofreading, it has its differences. Even if the writing stage is not fully finished yet, a copyeditor can already evaluate the article. He works closely with the author to tell him if there are alterations that he has to apply to the structure and style of the article. A proofreader won't be that involved until the article has been typeset already.

Proofreaders won't be concerned with enhancing the article's text and style, he will just correct any spelling, grammar, and typographical errors he finds in the article.

Needless to say copyediting is critical. Just imagine if a promotional text has a grammatical error or worse, an unclear message. It certainly wouldn't make you race to the shop to buy whatever it is selling. At most, it would make you doubt if the product is truly as effective as it claims.




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