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Home Based Business - Getting A Handle On Targeted Traffic

By Brian Lett

One of the biggest problems that a new home based business owner will face, is getting targeted traffic to their website. While there are several free methods to generate targeted traffic, they are not always widely known within the online industry. As a result, many new online marketers will end up spending money that they do not have to spare on advertisement which does not convert into sales. Consequently, many home based business owners draw the conclusion that there is no money to be made in this industry, and therefore give up on their dream of generating revenue online.

If you can get a steady flow of targeted traffic to your website, then you have it made. It goes without saying that traffic generation is likely the number one factor in the success of your home based business. If you do not have traffic, you will not make sales. Plain and simple. However, with steady targeted traffic, you will perpetually be in the profit.

While it is a fact that there are a myriad of ways to drive targeted traffic to your website, you have to recognize the fact that traffic generation takes time. In my opinion, the optimal method of driving targeted traffic to your website is to rank on the in the major search engines for your targeted key terms. However, this takes time and a consistent effort. While you may be willing to put forth the effort, you may not have the time to spend before you home based business becomes profitable. We will discuss some solutions to this issue below.

For starters, I am going to begin with what I view as the number one solution. I rate this solution as number one because it serves a dual purpose. First, it enables you to direct targeted traffic to your website immediately. Secondly, it is a key strategy in enabling your website to rank prominently in the search engines. This strategy is what is know as article marketing. Essentially, article marketing involves composing articles which contain valuable information for your target market, the submitting these articles to several article directories and niche blogs. The reason why you will receive instant targeted traffic to your website, is because the article directories receive a high volume of traffic. Each article that you submit to the directories will include a link back to your website. Thus, readers will click this link to be taken to your website. As you may know, the search engines rank websites in large part because of the number of links which point to the website. Each article contains a new link to your website, giving it link value in the search engines.

Another method which provides similar benefits to article marketing is what is known as social media marketing. This method involves submitting your writings to social bookmarking and social networking websites such as Reddit, Delicious, Mister Wong, Propeller, Twitter, MySpace, Facebook, Google Bookmarks, etc. Taking such steps provide you with targeted traffic to your website, one way links, as well as the branding as an expert in your field. Just make sure that what you are bookmarking is of value to your niche market, and you are not purely spamming for self serving purposes.

All in all, there are several ways to drive instant targeted traffic to your home based business. Keep in mind that the operative word here is "targeted" traffic. It is useless for you to go after traffic which has no interest in what you are offering. Hence, it is important from the start of your home based business that you clearly identify your target market, and show this market how what you are offering to them will make their lives better.

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